For parents and caregivers

You are the person who decides what your child watches, and we want you to be able to decide quickly. This page says what we promise, what we know about screen time, and how to get the most out of a KUDIMI song in your own home.

What we promise

No ads inside the videos we control. We never put sponsored products, toy prompts or "ask your parents to buy" lines inside a song or a book. YouTube itself may show ads around videos on its platform; we do not sell those, and on YouTube Kids they are limited by YouTube's own policies.

Every video is declared Made for Kids. We set this on every upload, without exception, which switches off personalised ads and comments on that video.

We collect no data from children. Not on YouTube, not on this website, not anywhere. Our only sign-up is a monthly parent newsletter that asks for an adult's email and nothing else. This website uses cookieless page counting and privacy-enhanced YouTube embeds. Details are in our privacy policy and children's privacy page.

Calm pacing. Songs run at 96 to 112 beats per minute, about the speed of a brisk walk. Scenes change slowly. Lights fade in over at least half a second and never flash. Night scenes stay warm and blue, never dark.

Honest learning goals. Each song practises one small, concrete thing: counting to five, five letter sounds, five movements. We tell you what the song does. We do not tell you what it will do to your child's brain, because we do not know, and anyone who says they do is guessing.

Nothing frightening, nothing mean. Our characters make small mistakes and fix them, share, and never mock each other. Nobody does a stunt a child could copy.

A plain screen-time guide

We make screen content, so you should read this with that in mind. Here is what the research we have gathered says, with the sources we used.

• The World Health Organization recommends no more than one hour a day of sedentary screen time for children aged 2 to 4, and none for under-ones. A study of 3,624 Indian parents published in BMJ Paediatrics Open found that more than 60 percent of 2-to-5-year-olds were on screens for 2 to 4 hours a day, well over that line. (Source: BMJ Paediatrics Open study, summarised in our research report, reports/Kids content virality by platform.md.)
• Most parents already feel this tension. A Lingokids survey found that 84 percent of parents feel guilty about screen time, while 98 percent allow it, and that the quality of the content is the main thing driving the guilt. (Source: Lingokids, "The screen guilt paradox".)
• The top worry is inappropriate content, not minutes. Lurie Children's Hospital's 2025 screen-time survey puts inappropriate content as parents' number one fear, and DJS Research found half of UK parents rate educational content as the most important factor in children's screen time. (Sources: Lurie Children's blog, "Screen time 2025"; DJS Research.)
• In India, 95 percent of parents say they are deeply concerned about screen addiction. (Source: Business Standard, January 2024, reporting a national survey.)
• Young children often watch only through the YouTube Kids app. Ofcom found half of UK 3-to-4-year-old YouTube users use only the Kids app, which is why we build to YouTube's quality principles for that app, not just to the Made for Kids rule. (Source: Ofcom, reported by LicensingSource.)

What we take from this:

1. Short and together beats long and alone. A KUDIMI song is two to three minutes. Watch it with your child, do the actions together, then turn it off and do the actions again without the screen.
2. Use the song, then lose the screen. Every song has a free lyric sheet and a colouring page on our printables page. The paper version has no autoplay.
3. Prefer the Kids app for the youngest. It has no comments and stricter ad rules. Our videos are built to qualify for it, though inclusion is YouTube's decision, not ours.
4. Under two, keep it audio and keep it caregiver-led. Our lullabies and calm songs are written so you can sing them with the screen off.

We are not doctors and this is not medical advice. If you are worried about your child's screen use, talk to your paediatrician.

How to use the songs

Actions

Every verse of every KUDIMI song has one physical action, and the character does it one beat before the child should, so your child can copy. The "sing and do" list on each song page spells them out. A good first time through: you do the actions big and slow, your child watches. Second time: you both do them. Third time: your child leads and you copy.

Call-and-response

Each song has lines where a character calls and the children shout back ("Chiku says ONE!" "ONE!"). Pause the video the first time and practise the shout. Toddlers love being the loud one.

Routines

Our songs are short enough to become a routine marker:

• Hello, Hello, Kudimi! for the start of the day, or when a friend arrives.
• Chiku Counts the Stars for the wind-down before bed: count the stars, then count the pillows, then lights out.
• A for Aam while you unpack the shopping: find the mango, find the ball.
• The traditional rhymes for the car or the bath, where the words are already in your head.

Sing-alongs without the screen

Print the lyric sheet, stick it on the fridge, and sing it at bath time or in the car. Our melodies are deliberately kept inside the range a three-year-old can sing, so you will hear them come back at odd moments. That is the point.

Counting and letters in everyday life

The counting song counts to five on purpose: five fingers, five steps to the door, five spoons on the table. The phonics song gives five letter sounds with one familiar word each. Repeat the sound, find the object in the house, say it again. Keep it short and stop while it is still fun.

Hindi at home

Three of our first songs are original Hindi rewrites (not translations) of English songs, with Devanagari on screen and a simple Latin transliteration underneath. Families where one parent speaks Hindi and one does not can sing the same song in two languages. Our Hindi drafts are checked by a native speaker before release, and we welcome corrections at [email protected].

Something wrong? Tell us.

If you see anything in a KUDIMI video or book that worries you, email [email protected] with the song title and the time stamp. We read every message and we fix mistakes.