Press
Everything on this page may be quoted. Logos and images are in the brand kit below and may be used unaltered with credit to KUDIMI Studios.
Boilerplate
Short (about 50 words). KUDIMI Studios is an independent children's media studio in New Delhi, India, making original sing-along songs, animated stories and colouring books for children aged 2 to 8, in English and Hindi. Its characters are Kudimi the imagination sprite, Chiku the red panda and Tara the firefly. Tagline: A World of Imagination.
Long (about 120 words). KUDIMI Studios makes original children's entertainment: animated sing-along songs, bedtime stories, learning videos and printed colouring and story books, in English and Hindi, for families everywhere. Founded in New Delhi in 2026 by Sahil Tewari, the studio builds everything in-house, from the written brief and original melody to 3D animation and print-ready books, and releases nothing that does not pass its written quality bar. Every song has a physical action for each verse, a call-and-response, and a single honestly described learning hook. Every video is declared Made for Kids; the studio collects no data from children on any surface. Its three characters, Kudimi the imagination sprite, Chiku the red panda and Tara the firefly, appear together in every song. Books are printed on demand through Amazon KDP worldwide and Pothi in India.
Facts
- Name: KUDIMI Studios (brand: KUDIMI, pronounced koo-dee-mee).
- Founded: 2026, New Delhi, India.
- Founder: Sahil Tewari.
- Tagline: A World of Imagination.
- What we make: original sing-along songs (2 to 3 minutes), YouTube Shorts cut from them, colouring storybooks and activity books (8.5 x 11 inch paperbacks), free printables, and a small number of public-domain nursery rhymes in original arrangements.
- Languages: English and Hindi (Hindi versions are rewritten for rhythm and rhyme, not translated).
- Audience: children aged 2 to 8; calm songs for under-twos with a caregiver.
- Distribution: YouTube worldwide (channel handle to be confirmed at launch); books through Amazon KDP marketplaces (US, UK, EU, Canada, Australia, Japan) and Pothi in India, including Amazon.in.
- Suggested book prices: USD 9.99, GBP 7.99, EUR 9.99, INR 299.
- First song: "Chiku Counts the Stars", a counting-to-five bedtime song, in production.
- Planned first eight songs: Chiku Counts the Stars; Hello, Hello, Kudimi!; A for Aam; Tuk Tuk Auto Song; Hathi, Tota, Gai; Splish Splash Bath Time; Tara's Glow-Slow Lullaby; Rain, Rain, Monsoon Rain.
- Status at 1 November 2026: pre-launch. No videos or books released yet.
The characters
Kudimi (they/them) is an imagination sprite and the face of the KUDIMI logo: a plump teal bean body, leaf-shaped ears, and a curly swirl on top ending in a yellow star that glows whenever someone has a new idea. Joyful, curious and encouraging. Catchphrase: "Imagine with me!"
Chiku (he/him) is a five-year-old red panda, a species native to the eastern Himalaya, who lives in a hillside village of colourful houses and keeps a notebook where he counts things: stars, raindrops, mangoes, friends. He wears a teal scarf. Catchphrase: "Let's count it!"
Tara (she/her) is a six-year-old firefly whose light is small but never goes out. Gentle, calm and brave in the dark, she helps friends who are afraid of the night. Her glow pulses slowly and never flashes. Catchphrase: "Glow slow, here we go."
Our approach, in one paragraph
We think the two things parents want most from children's video are calm and honesty. So our songs run at walking pace, our lights never flash, our characters never ask a child to buy or click, and we describe what each song practises without claiming what it will do to a child's development. We use AI tools for drafting text and for our current singing voice, and we say so plainly on every video and book that uses them. Our characters, animation and art are made in our own 3D and vector pipeline.
Brand kit downloads
All files are at /brand/.
- Full kit (zip):
/brand/kudimi-brand-kit.zip - Primary logo (mascot, wordmark, tagline):
/brand/logo_primary.png - Logo on night blue:
/brand/logo_on_night.png - Mono ink logo:
/brand/logo_mono_ink.png - Horizontal logo:
/brand/logo_horizontal.png - Wordmark only:
/brand/wordmark.png - Mascot pose sheet:
/brand/mascot_poses.png - Mascot 3D renders (wave, cheer, hello, wonder, sleepy):
/brand/mascot_3d/ - Colour palette:
/brand/palette.png - App icon:
/brand/app_icon_1024.png - Brand guidelines:
/brand/BRAND_GUIDELINES.md
Usage rules. Keep clear space the height of the "K" around the logo. Do not stretch, recolour, outline, crop or add effects. Use on cream or night-blue backgrounds, not busy photos. Minimum logo height 32 px. Credit: "KUDIMI Studios".
Colours. Teal #1fb5a6, Sun #ffc93c, Coral #ff6b5a, Berry #b23a8a, Sky #3a86ff, Night #24245e, Cream #fff6e5, Ink #2a1a12.
Contact
Press enquiries, interviews and image requests: [email protected]. We reply from New Delhi (IST, UTC+5:30).
